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Competitive comparison
PlanMagnet vs Aha!
The deepest product strategy and roadmapping suite.
Aha! is the purpose-built product strategy platform. It offers the richest roadmap, OKR, and feedback workflows, but engineering execution requires the Aha! Develop add-on — and the full stack becomes expensive fast.
About Aha!
High-level profile and where it fits.
Founded
2013
Headquarters
Menlo Park, CA
Market
5,000+ teams; self-funded/profitable
Strengths
- Best-in-class roadmap views and presentations
- Strategy-first hierarchy (strategy → goals → initiatives → features)
- Native OKR framework with health and roll-up
- Strong Ideas portals and feedback scoring
Weaknesses
- Expensive — Premium starts at ~$59/u/mo, Enterprise+ at ~$149/u/mo
- Engineering execution is a separate add-on
- No native mobile app
- High learning curve and process rigor required
Ideal for
- MMid-market and enterprise product organisations
- PPMOs that need rigorous strategy-to-roadmap processes
- TTeams that push execution to Jira/ADO and want PM depth above it
Feature comparison
PlanMagnet capabilities marked Planned are spec-defined and on our committed roadmap — they do not ship today.
| Capability | PlanMagnet | Aha! |
|---|---|---|
| Unified issues → sprints → roadmaps → releases | One workspaceOne workspace | PartialPM-scoped; execution via Develop add-on |
| Agile execution | StrongNative Scrum/Kanban | PartialAha! Develop add-on |
| Roadmap live-link to tasks | StrongNative — partial live-link | Status-driven updatesStatus-driven updates |
| Feedback inbox | Built-inBuilt-in | StrongAha! Ideas — strong |
| Specs & docs | Planned — in-platformPlanned — in-platform | PartialKnowledge add-on |
| Capacity planning | Available — CrewFoundry integration (sprint-level)Available — CrewFoundry integration (sprint-level) | Enterprise+ onlyEnterprise+ only |
| AI assistance | Planned — scopedPlanned — scoped | Aha! AI assistantAha! AI assistant |
| Mobile | Planned — web-firstPlanned — web-first | StrongNo native app |
Pricing comparison
Public list prices as of 2026-07. Re-verify before publishing externally.
PlanMagnet
Viewers & commenters are always free.
Free$0
- 10 editors
- 3 projects
- 2 boards
- 1 sprint
- 1 roadmap
Pro$9/editor/mo
- Unlimited projects/boards/sprints
- Custom fields & workflows
- Automation (limited)
Business$16/editor/mo
- Portfolios & programs
- Dependencies & risk/quality
- Budgets & dashboards
EnterpriseCustom
- SSO/SCIM
- Audit & data residency
- Dedicated tenant / self-host
Aha!
Add-ons such as Develop ($18), Knowledge Advanced ($20), Ideas Advanced ($20), and Discovery Advanced ($40) quickly compound cost.
PremiumFrom $59/user/mo
- Roadmaps
- Ideas Essentials
- Whiteboards Essentials
- Knowledge Essentials
EnterpriseFrom $124.99/user/mo
- Free viewers/reviewers
- Develop & Teamwork integration
Enterprise+From $149/user/mo
- OKRs
- Capacity planning
- Automation rules
- Power BI
- Audit reporting
Why teams choose PlanMagnet
How PlanMagnet wins vs Aha!
- Native execution — boards, sprints, issues, and releases are shipped; no Aha! Develop add-on required
- One bill at a fraction of Aha!’s modular Roadmaps + Ideas + Develop + Knowledge stack price
- Roadmap items link directly to the epics and tasks that deliver them (shipped); automatic roll-up on the roadmap is on the way
- One-click import from Jira, Linear, Asana, GitHub, or Trello to seed the workspace (shipped)
- Free viewers on every tier; sprint-level capacity planning via CrewFoundry is now live
Where we are still catching up
Honest concessions
- Aha!’s roadmap presentation depth is the benchmark
- Aha! Discovery is a dedicated research module PlanMagnet does not match
- Aha! is mature and self-funded; PlanMagnet is newly launched
Replace Aha! + Develop with one connected workspace.
Plan, build, and ship in one connected workspace — start on the free plan today.