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Competitive comparison
PlanMagnet vs Asana
Friendly cross-functional work management — broad, but light on engineering depth.
Asana is one of the most approachable work-management platforms for marketing, operations, and cross-functional project teams. Its timeline, goals, and workflow builder make it easy to coordinate work, but it is not purpose-built for software delivery or agile sprints.
About Asana
High-level profile and where it fits.
Founded
2008
Headquarters
San Francisco, CA
Market
150,000+ customers; public company (NYSE: ASAN)
Strengths
- Intuitive task and project views (list, board, timeline, calendar)
- Strong Goals and portfolio timeline features
- Generous free tier and polished onboarding
- Workflow Builder and native automation
- Broad integration directory and mature mobile apps
Weaknesses
- Not purpose-built for agile sprints
- No native burndown, velocity, or sprint reports
- Feedback and spec capabilities are weaker than dedicated PM tools
- Engineering delivery depth trails Jira, Linear, or Shortcut
- Advanced reporting and workload features are paywalled
Ideal for
- CCross-functional teams needing friendly, flexible project management
- MMarketing, ops, and creative teams that value timeline views
- TTeams that outgrow simple task lists but do not need agile tooling
Feature comparison
PlanMagnet capabilities marked Planned are spec-defined and on our committed roadmap — they do not ship today.
| Capability | PlanMagnet | Asana |
|---|---|---|
| Unified workspace | StrongNative — one workspace | One project workspace, but docs/goals are separate surfacesOne project workspace, but docs/goals are separate surfaces |
| Agile execution | StrongNative — boards, sprints, points, burndown/velocity/CFD analytics | StrongBoards/lists only; no native sprints or velocity |
| Roadmap live-link | StrongNative — partial live-link | Timeline/portfolio; manual status linkageTimeline/portfolio; manual status linkage |
| Feedback inbox | Built-inBuilt-in | Basic forms onlyBasic forms only |
| Specs & docs | Planned — in-platformPlanned — in-platform | MissingLight notes; no spec editor |
| Capacity planning | Available — CrewFoundry integration (sprint-level)Available — CrewFoundry integration (sprint-level) | Workload view on Business+Workload view on Business+ |
| AI assistance | Planned — scopedPlanned — scoped | Asana Intelligence on Business+Asana Intelligence on Business+ |
| Compliance | Inherited RBAC/SSO; cert pendingInherited RBAC/SSO; cert pending | SOC 2, ISO 27001, GDPR, HIPAA BAA on EnterpriseSOC 2, ISO 27001, GDPR, HIPAA BAA on Enterprise |
Pricing comparison
Public list prices as of 2026-07. Re-verify before publishing externally.
PlanMagnet
Viewers & commenters are always free.
Free$0
- 10 editors
- 3 projects
- 2 boards
- 1 sprint
- 1 roadmap
Pro$9/editor/mo
- Unlimited projects/boards/sprints
- Custom fields & workflows
- Automation (limited)
Business$16/editor/mo
- Portfolios & programs
- Dependencies & risk/quality
- Budgets & dashboards
EnterpriseCustom
- SSO/SCIM
- Audit & data residency
- Dedicated tenant / self-host
Asana
Annual billing is typically discounted ~17–20%. Enterprise is sales-led and includes premium support and governance.
Basic$0
- Up to 15 users
- Unlimited tasks/projects/messages
- Basic dashboards
Premium~$10.99/user/mo
- Timeline/Gantt
- Workflow Builder
- Advanced search reports
Business~$13.49/user/mo
- Portfolios
- Workload
- Goals
- Proofing
- Custom rules builder
EnterpriseCustom
- Data export/deletion
- SAML/SCIM
- Admin console
- 99.9% SLA
Why teams choose PlanMagnet
How PlanMagnet wins vs Asana
- Native agile execution — boards, sprints, story points, and burndown/velocity/CFD analytics are shipped; Asana has no native sprints or velocity
- Built-in feedback inbox with voting and priority scoring instead of add-on forms
- Delivery-ops depth already shipped: portfolios, programs, risk register, quality gates, budgets, and time tracking
- One-click import from Asana — also Jira, Linear, GitHub, and Trello (shipped)
- Per-editor pricing with free viewers; GraphQL API is live today with CLI, MCP server, and SDKs in early development
Where we are still catching up
Honest concessions
- Asana has a more mature mobile app and broader non-engineering user base
- Asana's workflow builder and automation UI are more mature today
- PlanMagnet is newly launched; Asana is a public company with years of scale
One agile workspace instead of Asana + a separate tracker.
Plan, build, and ship in one connected workspace — start on the free plan today.