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Competitive comparison
PlanMagnet vs Productboard
Feedback-to-roadmap intelligence — execution sold separately.
Productboard is the AI-powered product-management platform best known for turning customer signals into prioritised roadmaps. It deliberately pushes engineering execution to Jira or Azure DevOps.
About Productboard
High-level profile and where it fits.
Founded
2014
Headquarters
San Francisco / Prague
Market
6,000+ customers; $1.72B valuation
Strengths
- Best-in-class feedback aggregation and Spark AI
- Auto-updating, audience-specific roadmaps
- Public customer portal and voting
- Native OKRs connected to roadmap initiatives
Weaknesses
- No native sprints, boards, or engineering execution
- No full docs/wiki; specs live in cards
- Expensive at scale ($59/maker/mo Business)
- Weak engineering delivery analytics
Ideal for
- MMid-market SaaS product teams with a separate engineering tracker
- CCustomer-centric teams prioritising signal intelligence
- OOrganisations that want a public roadmap + feedback portal
Feature comparison
PlanMagnet capabilities marked Planned are spec-defined and on our committed roadmap — they do not ship today.
| Capability | PlanMagnet | Productboard |
|---|---|---|
| Unified issues → sprints → roadmaps → releases | One workspaceOne workspace | PM-only; execution pushed to Jira/ADOPM-only; execution pushed to Jira/ADO |
| Agile execution | StrongNative Scrum/Kanban | MissingNot offered |
| Roadmap live-link to tasks | StrongNative — partial live-link | Status-driven auto-updateStatus-driven auto-update |
| Feedback inbox | Built-inBuilt-in | StrongBest-in-class + Spark AI |
| Specs & docs | Planned — in-platformPlanned — in-platform | Spec cards onlySpec cards only |
| Capacity planning | Available — CrewFoundry integration (sprint-level)Available — CrewFoundry integration (sprint-level) | Enterprise allocation onlyEnterprise allocation only |
| AI assistance | Planned — scopedPlanned — scoped | StrongSpark AI — strong |
| Compliance | Inherited RBAC/SSO; cert pendingInherited RBAC/SSO; cert pending | SOC 2, SAML/SCIM EnterpriseSOC 2, SAML/SCIM Enterprise |
Pricing comparison
Public list prices as of 2026-07. Re-verify before publishing externally.
PlanMagnet
Viewers & commenters are always free.
Free$0
- 10 editors
- 3 projects
- 2 boards
- 1 sprint
- 1 roadmap
Pro$9/editor/mo
- Unlimited projects/boards/sprints
- Custom fields & workflows
- Automation (limited)
Business$16/editor/mo
- Portfolios & programs
- Dependencies & risk/quality
- Budgets & dashboards
EnterpriseCustom
- SSO/SCIM
- Audit & data residency
- Dedicated tenant / self-host
Productboard
AI credits are capped; top-ups available. Execution still requires a separate Jira/ADO subscription.
Free$0
- 50 AI credits/mo
- 500 feedback notes
- 25 contributors
- 1 teamspace + 1 portal
Plus$19/maker/mo
- 250 AI credits/maker
- Dynamic segments
- Product usage integrations
Business$59/maker/mo
- 2 makers min
- Unlimited notes/teamspaces
- 2 portals
- Portal customization
EnterpriseCustom
- 5 makers min
- SAML/SCIM
- Salesforce integration
- Enhanced governance
Why teams choose PlanMagnet
How PlanMagnet wins vs Productboard
- Keep execution in the same platform — native boards, sprints, and releases mean no Jira/ADO handoff
- Feedback inbox with voting and priority scoring sits next to the backlog it feeds — no separate engineering tracker or per-maker seat tax
- Delivery-ops depth already shipped: portfolios, programs, risk register, quality gates, budgets, and time tracking
- One-click import from Jira, Linear, Asana, GitHub, or Trello (shipped)
- GraphQL API is live today (CLI, MCP server, and SDKs in early development); sprint-level CrewFoundry capacity planning is now live
Where we are still catching up
Honest concessions
- Productboard Spark AI is ahead of PlanMagnet today
- Customer portal and voting are more mature
- Productboard has deeper native support/sales integrations (Zendesk, Intercom, Salesforce, Gong)
Turn feedback into shipped releases without a separate tracker.
Plan, build, and ship in one connected workspace — start on the free plan today.